設計理念:
由於此系列商品的系列名叫「米食傳香系列」，所以我們決定 要做出一系列老鍋米粉 logo 上的老鍋子，讓消費者加深對其 品牌印象，如同流傳年久的傳統美食，一代一代、一鍋一鍋的 傳承下去。 包裝的結構使用了可撕的開口拉鍊，拉開後盒子上 下開啟，如同打開熱騰騰的鍋子，亦為表達傳香的意象。
Concept :
Because this series of products is called "米食傳香-The smell of rice", we have decided to make a series of old pots base on the company logo, to deepen the brand impression.The structure of the package uses - a tearable opening zipper. The way of the open box just like opening an old pot, and it also expresses the passing fragrance of when you open the pot with cooked rice.
類別 |包裝設計
客戶 | 老鍋米粉 (2017新竹物產特色包裝比賽取材對象）
設計 | 施佑燐、田侑生
年份 | 2017
Type | Package
Client | OLD POT RICE NOODLES
Design | Yu-lin Shin, Vincent Tian
Year | 2017